Abstract：The competition-cooperation modality of digital TV industry is undergoing complex evolution under network convergence.The evolution has the following features:the expansion of the horizontal industrial chain,reconfiguration of the vertical industrial chain and formation of the industrial network.These changes make existing strategies or their application models become improper.Companies should adjust strategies based on value network instead of value chain.Firms should choose more than one among differentiation,costleadership and focus strategies.Diagonal strategy should facilitate cross entry.The paper also makes further suggestions.
万兴. 网络融合下数字电视产业的竞合形态与企业战略[J]. , 2013(4): 59-64.
Wan Xing. Competition-cooperation Modality and Corporate Strategy in the Digital TV Industry under Network Convergence. , 2013(4): 59-64.
2013, 
