Abstract:In modern society,firms positively affect or shape external environment to create value for the stakeholders through non-market strategy,rather than adapt to it passively.Integrated strategy is a new research field for domestic and foreign scholars.However,the empirical research of corporates market and non-market strategy integration impact on organizational performance is clearly insufficient.It makes use of structure equation model to make causality test based on 167 Chinese firms questionnaires.The findings suggest that integrated strategy has positive effect on organizational performance directly.It also has positive effect on organizational performance indirectly through legitimacy and adaptive capacity.Whats more,the intensity of indirect effects far greater than it of direct effects.In addition,corporate legitimacy and adaptive capacity play medium roles between integrated strategy and organizational performance
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