Abstract：This paper identifies and characterizes the fundamental differences in the two online retail organization models from a technical and contracts perspective.The study finds:the fundamental differences in the two online retail organization models between China and the US is the differences in the externalization and internalization function configuration from the technical perspective and in the arms-length and integrated governance structure from the contracts perspective.On the whole,it can be summarized as the classical distinction between integration and decentralized organizational structure in organizational theory.This study lays the foundation for understanding the evolution of the law of China and the US online retail organization,and provides an assisted analysis tools for organization strategy developing for online retail enterprises
王超贤. 中美网络零售组织模式本质差异的识别与刻画[J]. 中国科技论坛, 2016(4): 140-146.
Wang Chaoxian. The Identification of the Fundamental Differences of Online Retail Organization Pattern Between China and the US. , 2016(4): 140-146.
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