Abstract：O2O is a type of business model.Types of O2O applications emerge endlessly with O2O application area expanding as well as information technology penetrating continuously.This paper firstly proposes O2O definition,then probes into internal O2O and shows the evolution track of O2O according to its development process and 1.0～4.0 evolution stages.Based on the above discussions,this paper systematically summarizes the main O2O cases in details and generalizes 21 types of O2O according to the inner logics and features of these cases,to solve the problem of “industry/vertical applications+O2O”classification and provides the guidance of business logic optimization for practice.Finally this paper forecasts the development trends of O2O and analyzes Wanda's O2O transition failures and proposes specific suggestions.
祁明,陈俊君. 论O2O商业模式的演变轨迹、应用分类和发展趋势——万达转型阵痛的启示[J]. 中国科技论坛, 2017(2): 156-163.
Qi Ming,Chen Junjun. Evolution Track,Classification and Development Trends of O2O Business Model:the Revelation of Wanda's Transition Failures. , 2017(2): 156-163.
2017, 
