Abstract：Under the impact of technology innovation and industrial revolution,a structured approach towards business model innovation(BMI)of a firm is proposed from the perspective of value network.This approach is scenario-oriented and includes specific steps.Morphological analysis method is applied to identify business model alternatives.Then,multi-level indicators are developed to evaluate alternatives based on strategic management and complementary assets theory.The usefulness and applicability of the provided methodology are proved by a case study of BMI for electric vehicles.
毕晓航,薛奕曦. 行业变革下的商业模式创新及评估——基于形态分析法和多层次框架[J]. 中国科技论坛, 2018(2): 103-111.
Bi Xiaohang,Xue Yixi. Innovation and Evaluation of Business Model Under the Industrial Revolution——Morphological Analysis and Multi-level Framework. , 2018(2): 103-111.
[1] PATELI A G,GIAGLIS G M.Technology innovation-induced business model change:a contingency approach[J] .Journal of organizational change management,2005,18(2):167-183.
[2] PRAMATARIS K,PAPAKIRIAKOPOULOS D,LEKAKOS G,MYLONOPOULOS N.Personalized interactive TV advertising:the imedia business model[J] .Journal of electronic markets,2001,11(1):17-25.
[3] 魏江,冯军政.国外不连续创新研究现状评介与研究框架构建[J] .外国经济与管理,2010,32(6):9-16.
[4] 王琴.基于价值网络重构的企业商业模式创新[J] .中国工业经济,2011(1):79-87.
[5] IM K,CHO H.A systematic approach for developing a new business model using morphological analysis and integrated fuzzy approach[J] .Expert systems with applications,2013,40(11):4463-4477.
[6] AUER C,FOLLACK M.Using action research for gaining competitive advantage out of the internet's impact on existing business models[C] .Proceedings of the 15th Bled Electronic Commerce Conference eReality:Constructing the eEconomy,Slovenia,2002.
[7] KOTHANDARAMAN P,WILSON D T.The future of competition:value-creating networks[J] .Industrial marketing management,2001,30(4):379-389.
[8] DUBOSSON-TORBAY M,OSTERWALDER A,PIGNEUR Y.E-business model design,classification and measurements[J] .Thunderbird international business review,2002,44(1):5-23.
[9] SCOTT M,SHAFER H,JEFF S,LINDER J C.The power of business models[J] .Business horizons,2005,48:199 -207.
[10] 薛奕曦,陈翌,孔德洋.基于价值网络的电动汽车商业模式创新研究[J] .科学学与科学技术管理,2014(3):49-57.
[11] 江积海,张烁亮.平台型商业模式创新中价值创造的属性动因及其作用机理[J] .中国科技论坛,2015(7):154-160.
[12] 陈学猛,丁栋虹.国外商业模式研究的价值共赢性特征综述[J] .中国科技论坛,2014(2):143-149.
[13] T USCHER K,LAUDIEN S M.Understanding platform business models:a mixed methods study of marketplaces[J] .European management journal,2017.
[14] HAMEL G.Lead the revolution[M] .Havard Business School Press,2000.
[15] AFUAH A,TUCCI C L.Internet business models and strategies:text and cases[M] .Irwin/McGraw-Hill,2001.
[16] CHANG S C,TSAI P H,CHANG S C.A hybrid fuzzy model for selecting and evaluating the e-book business model:a case study on Taiwan e-book firms[J] .Applied soft computing,2015,34:194-204.
[17] 徐天舒,李东.基于结构效应测评的商业模式效能评估[J] .中国科技论坛,2016(12):122-127.
[18] MORRIS M,SCHINDEHUTTE M,ALLEN J.The entrepreneur's business model:toward a unified perspective[J] .Journal of business research,2005,58(6):726-735.
[19] TEECE D J.Reflections on profiting from innovation[J] .Research policy,2006,35(8):1131-1146.
[20] 薛奕曦,邵鲁宁,尤建新,毕晓航.面向新能源汽车的社会——技术域分析及其转型推动研究[J] .中国软科学,2013(3):78-88.
2018, 
