Implementation Mechanism of Radical Service Innovation Value Co-creation Based on Service Dominant Logic
Di Rong1, Zhao Yuanjun2, Xu Ming2
1.Management School,Shanghai Business School,Shanghai 201400,China; 2.Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China
Abstract：Nowadays rapid development of Internet technology brings new features and challenges for the innovation of service enterprises.The innovation of service-oriented enterprises has presented the new characteristics and changes under the background of internet.How to develop the radical service innovation value co-creation has become an important issue and its process is always a black box.Behind this complicated process it contains the service innovation ability and the inimitable value co-creation ability.Based on the theory of service dominant logic,value co-creation and service innovation,this study adopts the method of case study and grounded theory to deeply analyze radical service innovation process,to find out the key influencing elements and refine the value co-creation process.It builds effective radical service innovation value co-creation implementation mechanism to provide some theoretical support for service dominant logic,radical service innovation and customer's value co-creation.
狄蓉, 赵袁军, 徐明. 突破式服务创新价值共创实现机制——基于服务主导逻辑的视角[J]. 中国科技论坛, 2019(7): 52-60.
Di Rong, Zhao Yuanjun, Xu Ming. Implementation Mechanism of Radical Service Innovation Value Co-creation Based on Service Dominant Logic. , 2019(7): 52-60.
[1]中华人民共和国国家统计局数据[EB/OL]..http://www.stats.gov.cn/tjsj/sjjd/201701/t20170122_1456772.html. [2]GALLOUJ F,WEINSTEIN O.Innovation in services[J].Research policy,1997,26(4-5):537-556. [3]SUNDBO J.Management of innovation in services[J].Service industries journal,1997,17(3):432-455. [4]SUNDBO J.The strategic management of innovation:a sociological and economic theory[J].Organization studies,2003,24(1):497-499. [5]SUNDBO J.Customer-based innovation of knowledge e-services:the importance of after-innovation[J].International journal of services technology & management,2008,9(3):218-233. [6]MENOR L J,TATIKONDA M V,SAMPSON S E.New service development:areas for exploitation and exploration[J].Journal of operations management,2002,20(2):135-157. [7]VRIES E D.Innovation in services in networks of organizations and in the distribution of services[J].Research policy,2006,35(7):1037-1051. [8]LINTON J D,WALSH S T.Integrating innovation and learning curve theory:an enabler for moving nanotechnologies and other emerging process technologies into production[J].R&D management,2004,34(5):517-526. [9]ALBURY D.Creating the conditions for radical public service innovation[J].Australian journal of public administration,2011,70(3):227-235. [10]VARGO S L,LUSCH R F.Evolving to a new dominant logic for marketing[J].Journal of marketing,2004,68(1):1-17. [11]LUSCH R F,VARGO S L.Service-dominant logic:reactions,reflections and refinements[J].Marketing theory,2006,6(3):281-288. [12]VARGO S L,MAGLIO P P,AKAKA M A.On value and value co-creation:a service systems and service logic perspective[J].European management journal,2008,26(3):145-152. [13]VARGO S L,LUSCH R F.Institutions and axioms:an extension and update of service-dominant logic[J].Journal of the academy of marketing science,2016,44(1):5-23. [14]GREER C R,LUSCH R F,VARGO S L.A service perspective:key managerial insights from service-dominant(S-D)logic[J].Organizational dynamics,2016,45(1):28-38. [15]LUSCH R F,VARGO S L,GUSTAFSSON A.Fostering a trans-disciplinary perspectives of service ecosystems[J].Journal of business research,2016,69(8):2957-2963. [16]VARGO S L,LUSCH R F.Service-dominant logic 2025[J].International journal of research in marketing,2017,34(1):46-67. [17]李雷,简兆权,杨怀珍.打开电子服务价值共创的“黑箱”[J].管理科学,2016,29(5):15-30. [18]王晓敏,胡兵,凌礼.服务主导逻辑下服务质量评价模型构建与实证研究——以展览企业参展商服务为例[J].软科学,2017,31(3):111-114. [19]MARK J,FRAN S.From small ideas to radical service innovation[J].Design management review,2010,19(1):20-26. [20]PERKS H,GRUBER T,BO E.Co-creation in radical service innovation:a systematic analysis of microlevel processes[J].Journal of product innovation management,2012,29(6):935-951. [21]SONG M,BENEDETTO C A D.Supplier's involvement and success of radical new product development in new ventures[J].Journal of operations management,2008,26(1):1-22. [22]CHENG C.Dynamic service innovation capability,radical service innovation and open business models[J].International journal of services technology & management,2011,16(3/4):229-242. [23]GRÖNROOS C.A service perspective on business relationships:the value creation,interaction and marketing interface[J].Industrial marketing management,2011,40(2):240-247. [24]GRULKE W.Lessons in radical innovation:out of the box-straight to the bottom line[M].New York:FT Press,2002. [25]CHENG C C,KRUMWIEDE D.The role of service innovation in the market orientation—new service performance linkage[J].Technovation,2012,32(s7-8):487-497. [26]GLASER B G,STRAUSS A L,PAUL A T,et al.Grounded Theory-Strategien qualitativer Forschung[M].Bern:Verlag Hans Huber,2010.
2019, 
