Abstract：This research uses the data of Shanghai and Shenzhen A-share listed companies in the list of the 500 most valuable brands in China released by the world brand lab from 2013 to 2018 as research samples.By dividing political connection into two types(i.e.,government-official-style and representative-committee-member-style),this paper empirically examines the influence of two forms of political connection on brand value and the mediating mechanism of technological innovation.The result shows that there are significant differences in the influence paths of different types of political connection on brand value.Specifically,technological innovation plays a fully mediating role in the influence of political connection of government officials on brand value(i.e.,political connection of government-official-style positively influences technological innovation,thus promoting the improvement of brand value).On the contrary,the political connection of representative-committee-member-style reduces the enterprises' investment in technological innovation,thus reducing the brand value,and technological innovation plays a partially mediating role in this relationship.The research conclusions have certain theoretical and practical implications for understanding the role of political connection in Chinese enterprise governance and how to improve its brand value.
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