Abstract：Based on the resource-based view,this paper uses the sample of 286 crowdfunding firms to explore the mechanism and boundary conditions of backer involvement on new product development performance in the context of crowdfunding situation.Results show as follows.①Backer involvement in information source and co-development has positive effects on the new product development performance.②Resources acquisition plays an intermediary role between backer involvement and new product development performance.③Organizational flexibility not only positively regulates the relationship between resources acquisition and new product development performance,but also enhances the intermediary role of resources acquisition.The research conclusion further deepens the understanding of the value of investor,enriches the value of backer,enriches the theoretical research of the third party's participation in new product development,and provides some reference for the management practice of product crowdfunding.
庞惠伟, 刘文霞, 李斌, 董银. 融资也融智:众筹情境下支持者参与对新产品开发绩效的影响[J]. 中国科技论坛, 2022(5): 21-30.
Pang Huiwei, Liu Wenxia, Li Bin, Dong Yin. Financial and Wisdom:Research on the Influnce of Backer Involvement on New Product Development Performance in the Context of Crowdfunding Situation. , 2022(5): 21-30.
[1]罗暘洋,李存金,方俊.互联网金融领域的研究前沿演进路径——基于知识图谱的量化研究[J].中国科技论坛,2018(9):80-88. [2]MOLLICK E.The dynamics of crowdfunding:an exploratory study[J].Journal of business venturing,2014,29(1):1-16. [3]WESSEL M,THIES F,BENLIAN A.A lie never lives to be old:the effects of fake social information on consumer decisionmaking in crowdfunding[J].Journal of leadership & organizational studies,2015,9(4):76-86. [4]THUERRIDL C,KAMLEITNER B.What goes around comes around? Rewards as strategic assets in crowdfunding[J].California management review,2016,58(2):88-110. [5]CHOLAKOVA M,CLARYSSE B.Does the possibility to make equity investments in crowdfunding projects crowd out reward-based investments[J].Entrepreneurship theory and practice,2015,39(1):145-172. [6]STANKO M A,HENARD D H.Toward a better understanding of crowdfunding,openness and the consequences for innovation[J].Research policy,2017,46(4):784-798. [7]GERBER E M,HUI J.Crowdfunding:motivations and deterrents for participation[J].ACM transactions on computing-human interaction,2013,29(6),1-34. [8]周冬梅,赵闻文,何东花,等.众筹平台上内部社会资本对新创企业资源获取的影响研究[J].管理评论,2018,30(4):33-44. [9]DING Z,LI Y,YANG X.Research on the flexibility evaluation of platform organization based on fuzzy linguistic variables[J].Journal of intelligent & fuzzy systems,2017,33(5):2657-2666. [10]MOLLICK E.The dynamics of crowdfunding:determinants of success and failure[J].SSRN electronic journal,2013,29(1):52-58. [11]BELLEFLAMME P,LAMBERT T,SCHWIENBACHER A.Crowdfunding:tapping the right crowd[J].Journal of business venturing,2014,29(5):585-609. [12]王丽平,刘小龙.价值共创视角下众创空间“四众”融合的特征与运行机制研究[J].中国科技论坛,2017(3):109-116. [13]FANG E.Customer participation and the trade-off between new product innovativeness and speed to market[J].Journal of marketing,2008,72(4):90-104. [14]EITENEYER N,BENDIG D,BRETTEL M.Social capital and the digital crowd:involving backers to promote new product innovativeness[J].Research policy,2019,48(8):103744.1-103744.15. [15]郑健,刘人境,冯亚娟.虚拟品牌社区环境下顾客参与对技术创新绩效的影响——组织学习能力的调节作用[J].科学学与科学技术管理,2018,39(10):82-95. [16]CUI A S,WU F.The impact of customer involvement on new product development:contingent and substitutive effects[J].Journal of product innovation management,2017,34(1):60-80. [17]BISSOLA R,IMPERATORI B.Organizing individual and collective creativity:flying in the face of creativity cliches[J].Creativity and innovation managemen,2011,20(2):77-89. [18]曾江洪,黄向荣,吴号.众筹中主体互动、价值共创与产品创新[J].科研管理,2019,40(11):226-235. [19]JOHNSON W H A,LUO C.NPD project timeliness:the project-level impact of early engineering effort and customer involvement[J].International journal of product development,2008,6(2):160-176. [20]朱秀梅,李明芳.创业网络特征对资源获取的动态影响:基于中国转型经济的证据[J].管理世界,2011(6):105-115,188. [21]DROVE R W,WOOD M S,ZACHARAKIS A.Attributes of angel and crowdfunded investments as determinants of VC screening decisions[J].Entrepreneurship theory and practice,2017,41(3):323-347. [22]MOLLICK E,ROBB A.Democratizing innovation and capital access:the role of crowdfunding[J].California management review,2016,58(2):72-87. [23]XU B,ZHENG H,XU Y,et al.Configurational paths to sponsor satisfaction in crowdfunding[J].Journal of business research,2016,69(2):915-927. [24]WERNERFELT B.A resource-based view of the firm[J].Strategic management journal,1984,5(2):171-180. [25]ORDANINI A,MICELI L,PIZZETTI M,et al.Crowd-funding:transforming customers into investors through innovative service platforms[J].Journal of service management,2011,22(4):443-470. [26]SAMBAMURTHY V,BHARADWAJ A,GROVER V.Shaping agility through digital options:reconceptualizing the role of information technology in contemporary firms[J].MIS Q,2003,27(2):237-63. [27]周玉泉,李垣.合作学习、组织柔性与创新方式选择的关系研究[J].科研管理,2006(2):9-14. [28]赵忠伟,李睿,朱冰洁.组织柔性对中小型高科技企业成长影响研究[J].科研管理,2019,40(7):247-256. [29]马双,谷慧敏,杨志勇.新服务开发中顾客参与价值共创带来的协调复杂性:服务氛围及顾客不公平性的调节效应[J].管理评论,2019,31(9):124-134. [30]BARON R M,KENNY D A.The moderator-mediator variable distinction in social psychological research:conceptual,strategic,and statistical considerations[J].Journal of personality and social psychology,1986,51(6):1173-82. [31]夏恩君,王素娟,王俊鹏.众筹研究现状与展望[J].中国科技论坛,2016(9):98-103.
2022, 
