The Growth of Internet Platform Companies: Classification and Characteristics
Zhou Nan1, Xu Xin2, Cai Mengyu3
1. School of Economics & Management,Tongji University,Shanghai 200092,China; 2. School of Business,Shanxi Datong University,Datong 037009,China; 3. School of Business,Nankai University,Tianjin 300071,China
Abstract：The fast growth of Internet platform economies not only spurs fast economic growth,but also brings problems.It is necessary for the government to monitor and guide the growth of internet platform companies.Therefore,how Internet platform companies choose appropriate growth paths to achieve sustained profitable growth is an important question for both scholars and practitioners.By investigating the growth history of 151 domestic and foreign Internet platform companies,this study identifies three different growth paths and divides them into eight sub-categories.This study compares the growth paths of three types of Internet platform companies,selects specific cases and summarizes their characteristics.The findings provide evidence for the government to design relevant policies and for companies to choose appropriate growth strategies,and also provide basis for further study of the growth of platform companies.
周楠, 许昕, 蔡梦雨. 互联网平台企业的成长路径:分类与特点[J]. 中国科技论坛, 2023(12): 84-95.
Zhou Nan, Xu Xin, Cai Mengyu. The Growth of Internet Platform Companies: Classification and Characteristics. , 2023(12): 84-95.
[1]刘学.重构平台与生态:谁能掌控未来[M].北京:北京大学出版社,2017. [2]BOUDREAU K J,JEPPESEN L B.Unpaid crowd complementors:the platform network effect mirage[J].Strategic management journal,2015,36 (12):1761-1777. [3]LI Y,XIE Y.Is a picture worth a thousand words? An empirical study of image content and social media engagement[J].Journal of marketing research,2020,57 (1):1-19. [4]YE G,PRIEM R L,ALSHWER A A.Achieving demand-side synergy from strategic diversification:how combining mundane assets can leverage consumer utilities[J].Organization science,2012,23 (1):207-224. [5]陈威如,余卓轩.平台战略:正在席卷全球的商业模式革命[M].北京:中信出版社,2013. [6]CHEN L,TONG T W,TANG S,et al.Governance and design of digital platforms:a review and future research directions on a meta-organization[J].Journal of management,2022,48 (1):147-184. [7]CENNAMO C,SANTALO J.Platform competition:strategic trade-offs in platform markets[J].Strategic management journal,2013,34 (11):1331-1350. [8]EDELMAN B.How to launch your digital platform[J].Harvard business review,2015,93 (4):21. [9]ZHU F,IANSITI M.Entry into platform-based markets[J].Strategic management journal,2012,33 (1):88-106. [10]徐晋,张祥建.平台经济学初探[J].中国工业经济,2006 (5):40-47. [11]EVANS D S.Some empirical aspects of multi-sided platform industries[J].Review of network economics,2003,2 (3):191-209. [12]肖红军,李平.平台型企业社会责任的生态化治理[J].管理世界,2019,35 (4):120-144,196. [13]阳镇,陈劲.互联网平台型企业社会责任创新及其治理:一个文献综述[J].科学学与科学技术管理,2021,42 (10):34-55. [14]朱国军,王修齐,孙军.工业互联网平台企业成长演化机理——交互赋能视域下双案例研究[J].科技进步与对策,2020,37 (24):108-115. [15]陈爽英,傅锋,李启月. “个体-组织”情境嵌套下CEO互联网行业经历与平台企业战略变革[J].管理学报,2020,17 (10):1461-1469. [16]STALLKAMP M,SCHOTTER A P J.Platforms without borders? The international strategies of digital platform firms[J].Global strategy journal,2019,11 (1):58-80. [17]刘建刚,张美娟,陈昌杰,等.互联网平台企业商业模式创新影响因素研究:基于扎根理论的滴滴出行案例分析[J].中国科技论坛,2017 (6):185-192. [18]EISENMANN T,PARKER G,VAN ALSTYNE M.Platform envelopment[J].Strategic management journal,2011,32 (12):1270-1285. [19]WEN W,ZHU F.Threat of platform-owner entry and complementor responses:evidence from the mobile app market[J].Strategic management journal,2019,40 (9):1336-1367. [20]TRABUCCHI D,BUGANZA T.Fostering digital platform innovation:from two to multi-sided platforms[J].Creativity and innovation management,2020,29 (2):345-358. [21]刘江鹏.企业成长的双元模型:平台增长及其内在机理[J].中国工业经济,2015 (6):148-160. [22]楼润平,李贝,齐晓梅.中国互联网企业的成长路径、公司战略及管理策略研究[J].管理评论,2021,33 (1):229-241. [23]PENG M W,WANG D Y L,JIANG Y.An institution-based view of international business strategy:a focus on emerging economies[J].Journal of international business studies,2008,39 (5):920-936. [24]陈红儿,丁轩,丁栋虹,等.企业扩张方式战略选择研究[J].管理世界,2004 (2):143-144. [25]NAMBISAN S,ZAHRA S A,LUO Y.Global platforms and ecosystems:implications for international business theories[J].Journal of international business studies,2019,50 (9):1464-1486.
2023, 
