知识惯性视角下跨界搜索对新产品开发绩效的影响研究

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摘要如何提高新产品开发(NPD)成功率已成为学界和业界共同关注的焦点议题。虽然已有研究认可跨界搜索带来的外部异质性知识对NPD绩效有益,但鲜有研究从知识惯性视角来深入讨论二者关系。基于华中地区制造企业大样本问卷数据,本研究实证检验跨界搜索对NPD绩效的影响机制,并进一步阐释知识惯性的中介作用与组织忘却的调节效应。结果表明:跨界搜索(前瞻性跨界搜索、追随性跨界搜索)对NPD绩效具有正向影响;学习惯性在前瞻性跨界搜索与NPD绩效间起部分中介作用;经验惯性在追随性跨界搜索与NPD绩效间起部分中介作用;组织忘却不仅负向调节学习惯性与NPD绩效之间的关系,还负向调节学习惯性在前瞻性跨界搜索与NPD绩效间的中介作用,但并未调节经验惯性与NPD绩效之间的关系。研究结果不仅在理论上深化知识惯性视角下跨界搜索与NPD绩效之间的关系研究,也为管理者在实践中优化跨界搜索策略,提高NPD成功率提供有益启示。

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	曹勇
	东志纯
	陈炳轩
	刘梦浛

关键词 ：跨界搜索, 知识惯性, 组织忘却, 新产品开发绩效

Abstract：How to improve the success rate of new product development (NPD) has become an important issue of concern in both academia and industry.Although some studies acknowledge the benefits of external heterogeneous knowledge brought by boundary-spanning search (BS)on NPD performance,few studies discuss the relationship between BS and NPD performance from the perspective of knowledge inertia (KI).This study empirically examines the influence mechanism of BS on NPD performance based on a large sample of questionnaire data from manufacturing enterprises,and further explains the mediating role of KI and the moderating role of organizational unlearning (OU).The results show that BS (proactive BS (PBS),following BS (FBS)) has a positive impact on NPD performance;learning inertia (LI)partially mediates the relationship between PBS and NPD performance,experience inertia (EI)partially mediates the relationship between FBS and NPD performance;OU negatively moderates the relationship between LI and NPD performance,and further negatively moderates the mediating role of LI between PBS and NPD performance.However,the relationship between EI and NPD performance is not moderated by OU.These results not only deepen the research on the relationship between BS and NPD performance from the perspective of KI in theory,but also provide beneficial implications for managers to optimize BS strategies and improve NPD performance in practice.

Key words： Boundary-spanning search Knowledge inertia Organizational unlearning NPD performance

收稿日期: 2023-09-02

PACS:

F272

基金资助:国家自然科学基金面上项目“模糊前端不确定性对NPD绩效的作用机理研究:开放创新与知识共享视角”(72072139)。

作者简介: 曹勇(1964—),男,湖北浠水人,管理学博士、教授、博士生导师,中国软科学研究会常务理事,研究方向为技术经济与创新管理。

引用本文:

曹勇, 东志纯, 陈炳轩, 刘梦浛. 知识惯性视角下跨界搜索对新产品开发绩效的影响研究[J]. 中国科技论坛, 2024(8): 33-42.
Cao Yong, Dong Zhichun, Chen Bingxuan, Liu Menghan. Research on the Influence of Boundary-Spanning Search on New Product Development Performance from the Perspective of Knowledge Inertia. , 2024(8): 33-42.

链接本文:

http://www.zgkjlt.org.cn/CN/Y2024/I8/33

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