The Influence of User-Related Characteristics on the Idea's Adoption in Virtual Innovation Community:An Empirical Study Based on the Dell's “IdeaStorm” Community
Guo Aifang1,2, Chen Jiafeng 1, Guo Jing 1, Li Yuenan1
1.School of Economics and Management,Zhejiang Sci-Tech University,Hangzhou 310018,China; 2.Center for Ecological Civilization of Zhejiang Province,Hangzhou 310018,China
Abstract：Creativity is the starting point and basic conditions of product innovation.Previous studies mainly focus on the influence of user participation on innovation performance,whereas rarely on idea's adoption.This paper studies the effects of users' characteristics and the ideas' characteristics on the ideas' adoption in virtual innovation community.Simultaneously,it examines these influences empirically based on the random samples of 272 users and 730 ideas from Dell's “IdeaStorm” Community.Results show that:users' participation,users' prior contribution and ideas' popularity have a significant positive impact on the ideas' adoption,while idea length and supporting evidence have no impact on the ideas' adoption.These research conclusions may provide guidance for enterprises to mine valuable users and ideas based on user-related characteristics,and what's more,to improve the operation of innovation community.
郭爱芳, 陈佳凤, 郭静, 李跃楠. 虚拟创新社区用户相关特征对其创意采纳的影响——以戴尔“头脑风暴”社区为例[J]. 中国科技论坛, 2018(8): 140-146.
Guo Aifang, Chen Jiafeng, Guo Jing, Li Yuenan. The Influence of User-Related Characteristics on the Idea's Adoption in Virtual Innovation Community:An Empirical Study Based on the Dell's “IdeaStorm” Community. , 2018(8): 140-146.
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