Analysis of Product Quality Impact Factors Based on Interpretation Structure Model——Taking Financial Innovation Products as An Example
Yan Hui, Yu Mengxiao1, Jiang Daokui2, Yin Xunfeng3
1.School of Management,Shanghai University,Shanghai 200444,China; 2.Business School,Shandong Normal University,Ji'nan 250014,China; 3.School of Electronics and Information Engineering,Tongji University,Shanghai 200092,China
Abstract：While promoting economic development,financial innovation also brings great risk regulation problems. Therefore,the supervision of the quality of financial innovation products has become an important part in the process of financial innovation. However,in previous studies,there are still some gaps that need to be filled. For example,the analysis of factors affecting the quality of financial innovation products is not systematic and the hierarchical relationship between the factors is not clear enough. In view of these problems,this paper launches a study. Firstly,through literature analysis and expert consultation,10 factors affecting the quality of financial innovative products are analyzed from macro and micro perspectives. Next,using the interpretative structural model,this paper establishes the relationship model between the various influencing factors. Thirdly,through Boolean calculation,this paper further analyzes the model to find out the direct and indirect factors that affect the quality of financial innovation products. Finally,this paper illustrates the validity of the model through the example of yu'ebao,and points out the direction of future research.
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