Abstract：This paper tries to sum up the development of the strategy of Chinese traditional manufacturing enterprises.On the basis of the main line of strategy leading innovation,this paper makes a longitudinal single-case study on Haier Group,which is a representative traditional household electrical appliance manufacturing industry and has developed for nearly 30 years.Through analyzing and combing the different strategic stages of Haier by means of the thought of contradiction theory and the internal and external environment in the development process.It is found the change of enterprise strategic decision is based on the change of the principal contradiction of the enterprise in the process of enterprise development.As the development of the enterprise strategy,the role of the strategy becomes clearer in leading the innovation of the enterprise.The concrete to have that the core is technology innovation ,the guide is market innovation,the guarantee is organization innovation,and the incentive is culture innovation.At the same time,the strategic leading innovation also needs leadership mechanism cooperative mechanism,learning mechanism and some related strategic management mechanisms to support and develop.At the end of this paper,some problems and suggestions are pointed out in Haier's current strategic innovation for its future development.This paper enriches the theory of strategic leading innovation and summarizes the leading role of strategy in the strategic development of Chinese traditional manufacturing industry to provides a series of practical guidance for the future strategic development of traditional manufacturing industry.
[1]黄群慧,贺俊.中国制造业的核心能力、功能定位与发展战略——兼评 《中国制造2025》[J].中国工业经济,2015 (6):5-17. [2]习近平.决胜全面建成小康社会——夺取新时代中国特色社会主义伟大胜利[N].人民日报,2017-10-19 (2). [3]林忠钦.中国制造2025与提升制造业质量品牌战略[J].国家行政学院学报,2016 (4):4-9. [4]徐建中,付静雯.中国制造2025视角:制造企业客户导向对服务创新绩效的影响[J].中国科技论坛,2018 (2):62-70. [5]蓝海林.企业战略管理[M].北京:科学出版社,2013. [6]CHANDLER A D.Strategy and structure:Chapters in the history of the industrial enterprise[M].MA:MIT Press,1962. [7]WERNERFELT B.A resource-based view of the firm[J].Strategic management journal,1984,5 (2):171-180. [8]HAYES R H,CLARK K B.Explaining observed productivity differentials between plants:Implications for operations research[J].Interfaces,1985,15 (6):3-14. [9]HANSEN G S,WERNERFELT B.Determinants of firm performance:The relative importance of economic and organizational factors[J].Strategic management journal,1989,10 (5):399-411. [10]RUMELT R P,DAN S,TEECE D J.Strategic management and economics[J].Strategic management journal,1991,12 (S2):5-29. [11]NELSON H E,O′CONNELL A.Dementia:The estimation of premorbid intelligence levels using the new adult reading test[J].Cortex,1978,14 (2):234-244. [12]PORTER M E.The competitive advantage of nations[M].NY:Free Press,1999. [13]KAPLAN R,NORTON D P.The balanced scorecard-measures that drive performance[J].Harvard business review,1992,70 (1):71-79. [14]PRAHALAD C K,HAMEL G.The core competence of the corporation[J].Social science electronic publishing,1990,68 (3):275-292. [15]RUMELT R P, DAN S, TEECE D J. Strategic management and economics[J]. Strategic management journal,1991,12(S2):5-29. [16]武常岐.中国战略管理学研究的发展述评[J].南开管理评论,2010,13 (6):25-40. [17]魏江,冯军政,王海军.制度转型期中国本土企业适应性成长路径——基于海尔不连续创新的经验研究[J].管理学报,2011,08 (4):493-503. [18]刘力.多元化经营及其对企业价值的影响[J].经济科学,1997 (3):68-74. [19]顾乃康.现代企业理论的新发展:企业知识理论[J].经济学动态,1997 (11):55-58. [20]徐飞,徐立敏.战略联盟理论研究综述[J].管理评论,2003,15 (6):12-18. [21]谢洪明,蓝海林,张德群.从系统论看企业战略管理[J].科学管理研究,2001,19 (4):46-50. [22]许庆瑞,王毅,黄岳元,等.中小企业可持续发展的技术战略研究[J].科学管理研究,1998 (1):5-9. [23]林亚清,赵曙明.政治网络战略、制度支持与战略柔性——恶性竞争的调节作用[J].管理世界,2013 (4):82-93. [24]王毅,陈劲,许庆瑞.企业核心能力:理论溯源与逻辑结构剖析[J].管理科学学报,2000,3 (3):24-32. [25]孙海法,刘运国,方琳.案例研究的方法论[J].科研管理,2004,25 (2):107-112. [26]张梦中,马克·霍哲.案例研究方法论[J].中国行政管理,2002 (1):43-46. [27]祁顺生,蔡海中.企业生命周期不同阶段战略导向的选择与调整[J].中国科技论坛,2016 (10):65-71. [28]刘向阳,吴超.创业型小企业组织变革影响因素分析[J].技术经济与管理研究,2013 (10):34-37. [29]许庆瑞,吴志岩,陈力田.转型经济中企业自主创新能力演化路径及驱动因素分析——海尔集团1984—2013年的纵向案例研究[J].管理世界,2013 (4):121-134. [30]许庆瑞,朱凌,郑刚,等.全面创新之道——海尔集团技术创新管理案例分析[J].大连理工大学学报 (社会科学版),2004,25 (1):6-10. [31]许庆瑞.全面创新管理[M].北京:科学出版社,2007. [32]许庆瑞,顾良丰.中美企业全面创新管理模式比较——海尔模式与惠普模式[J].科学学研究,2004,22 (6):658-662.
2019, 
