Abstract：This paper uses a case study based on ZBJ.COM,from the three dimensions of life cycle,domain and location of start-ups,to explore the innovation and entrepreneurship service demand of start-ups,and uses the life cycle theory,resource view theory and open innovation theory to refine the service resources required by the whole life cycle of start-ups,analyzes the relationship between service resources,explores the cross-platform resource aggregation mechanism with internet platform as the core,that is,the complementary cooperation of online and offline organic integration between internet platform and dual-invasive carrier;The substituting cooperation of rich and complete service categories among the mass dual-invasive carriers;The enhancing cooperation of service efficiency improvement between internet platform and IT service organization;The complementary cooperation of service expansion and quality upgrading between internet platform and innovation and entrepreneurship service organization.Under the guidance of cross-platform resource aggregation mechanism,the dual-invasive carriers build incubation alliance based on internet platform,and the internet platform and professional service institutions carry out strategic cooperation to recognize value co-creation cross-platform and build a virtual incubation community of“internet platform+double innovation carriers+professional service organization”,which gathers all kinds of resources and advantages.
赵泉午, 刘小燕, 刘川郁. 面向虚拟孵化社区的跨平台资源聚合机制——基于猪八戒网的案例研究[J]. 中国科技论坛, 2020(12): 124-133.
Zhao Quanwu, Liu Xiaoyan, Liu Chuanyu. Cross-Platform Resources Aggregation Mechanism for Virtual Incubation Community ——A Case Study Based on ZBJ.COM. , 2020(12): 124-133.
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