Abstract:The research on the driving factors of servitization is a hot topic in recent years.The research recognizes that servitization is an innovation of business model, which will bring changes to the organizational structure of enterprises.However, the existing research ignores the role of product and technology innovation in the implementation of servitization strategy.Based on the large sample data obtained from two nationwide questionnaires on industrial manufacturing enterprises in 2012 and 2019, this paper analyzes the driving force of servitization, and puts three groups of variables including product, technology and organizational innovation into the same framework for empirical testing.Although the test results of the two years are slightly different, it can be considered that technological innovation is the leading driving force for servitization on the whole, which is particularly obvious in some specific service industry sectors.However, the influence of organizational change in the servitization strategy of enterprises has not been fully verified in many industry sectors.
[1]VANDERMERWE S,RADA J.Servitization of business:adding value by adding services[J].European management journal,1988,6 (4):314-324.
[2]FANG E,PALMATIER R W,STEENKAMP J B E M.Effect of service transition strategies on firm value[J].Journal of marketing,2008,72 (5):1-14.
[3]EGGERT A,THIESBRUMMEL C,DEUTSCHER C.Heading for new shores:do service and hybrid innovations outperform product innovations in industrial companies[J].Industrial marketing management,2015,45:173-183.
[4]刘斌,魏倩,吕越,等.制造业服务化与价值链升级[J].经济研究,2016,51 (3):151-162.
[5]霍景东,黄群慧.影响工业服务外包的因素分析——基于22个工业行业的面板数据分析[J].中国工业经济,2012 (12):44-56.
[6]NEELY A.Exploring the financial consequences of theservitization of manufacturing[J].Operations management research,2008,1 (2):103-118.
[7]陈丽娴,沈鸿.制造业服务化如何影响企业绩效和要素结构——基于上市公司数据的PSM-DID实证分析[J].经济学动态,2017 (5):64-77.
[8]TETHER B,BASCAVUSOGLU-MOREAU E.Servitization:the extent and motivations for service provision amongst UK manufacturers[J].Proceedings of druid,2012 (1):19-21.
[9]VISNJIC I,VAN LOOY B.Servitization:disentangling the impact of service business model innovation on the performance of manufacturing firms[J].Social science electronic publishing,2012,31 (4).169-180.
MATHIEU V.Service strategies within the manufacturing sector:benefits,costs and partnership[J].International journal of service industry management,2001,12 (5):451-475.
[11]陈漫,张新国.经济周期下的中国制造企业服务转型:嵌入还是混入[J].中国工业经济,2016 (8):93-109.
[12]ANTIOCO M,MOENAERT R K,LINDGREEN A,et al.Organizational antecedents to and consequences of service business orientations in manufacturing companies[J].Journal of the academy of marketing science,2008,36 (3):337-358.
[13]肖挺.高管团队特征、制造企业服务创新与绩效[J].科研管理,2016,37 (11):142-149.
[14]SANTAMARA L,NIETO M J,MILES I.Service innovation in manufacturing firms:evidence from Spain[J].Technovation,2012,32 (2):144-155.
[15]SNIHUR Y,ZOTT C.Legitimacy without imitation:how to achieve robust business model innovation[J].Academy of management annual meeting proceedings,2013, (1):12656-12656.
[16]CHESBROUGH H,ROSENBLOOM R S.The role of the business model in capturing value from innovation:evidence from xerox corporation's technology spin-off companies[J].Industrial and corporate change,2002,11 (3):529-555.
[17]TEECE D J.Profiting from technological innovation[J].Public policy,1986,15 (6):285-305.
[18]FLIESS S,LEXUTT E.How to be successful with servitization——guidelines for research and management[J].Industrial marketing management,2017,78:58-75.
[19]OLIVA R,KALLENBERG R.Managing the transition from products to services[J].International journal of service industry management,2003,14 (2):160-172.
[20]AVADIKYAN A,COHENDET P.Between market forces and knowledge based motives:the governance of defence innovation in the UK[J].The journal of technology transfer,2009,34 (5):490-504.
[21]BOWEN D E,SIEHL C,SCHNEIDER B.A framework for analyzing customer service orientations in manufacturing.[J].Academy of management review,1989,14 (1):75-95.
[22]ARAUJO L ,SPRING M.Services,products,and the institutional structure of production[J].Industrial marketing management,2006,35 (7):797-805.
[23]MATTHYSSENS P,VANDENBEMPT K,BOCKHAVEN W V.Corrigendum to “antecedents of institutional entrepreneurship in industrial networks:a critical realist explanation”[J].Industrial marketing management,2013,42 (3):405-420.
[24]RAMMER C,CZARNITZKI D,SPIELKAMP A.Innovation success of non-R&D-performers:substituting technology by management in SMEs[J].Small business economics,2009,33 (1):35-58.
[25]EGGERT A,HOGREVE J,ULAGA W,et al.Industrial services,product innovations,and firm profitability:a multiple-group latent growth curve analysis[J].Industrial marketing management,2011,40 (5):661-670.
[27]LIGHTFOOT H W,BAINES T,SMART P.Examining the information and communication technologies enabling servitized manufacture[J].Journal of engineering manufacture,2011,225 (10):1964-1968
[28]王娟,张鹏.服务转型背景下制造业技术溢出突破 “锁定效应”研究[J].科学学研究,2019,37 (2):276-290.
[29]JOSHI K D,CHI L ,DATTA A ,et al.Changing the competitive landscape:continuous innovation through it——enabled knowledge capabilities[J].Information systems research,2010,21 (3):472-495.
[30]HOFMANN C,ORR S.Advanced manufacturing technology adoption—the German experience[J].Technovation,2005,25 (7):0-724.
[31]BARABBA V,HUBER C,COOKE F,et al.A multimethod approach for creating new business models:the general motors onstar project[J].Interfaces,2002,32 (1):20-34.
[32]GRUBIC T.Servitization and remote monitoring technology:a literature review and research agenda[J].Journal of manufacturing technology management,2014,25 (1):100-124.
[33]王业强,郭叶波,赵勇,等.科技创新驱动区域协调发展:理论基础与中国实践[J].中国软科学,2017 (11):86-100.
[34]NEU W A ,BROWN S W.Manufacturers forming successful complex business services:designing an organization to fit the market[J].International journal of service industry management,2008,19 (2):232-251.
[35]EGGERT A,HOGREVE J,ULAGA W,et al.Revenue and profit implications of industrial service strategies[J].Journal of service research,2014,17 (1):23-39.
[36]肖德云,谢豆豆,田雨,等.双元创新视角下制造业服务化跨层次机制研究[J].软科学,2019,33 (7):15-20.