新兴经济体天生国际化企业的机会识别研究

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摘要有效识别国际创业机会是新兴经济体天生国际化企业克服双重劣势、实现创业合法化的关键所在。创业者先前行业经验对国际创业机会识别有重要影响,但由于缺乏对经验和机会属性的分析,学术界对于该影响机制的结论存在分歧。基于社会认知理论,以中国互联网出海创业公司作为新兴经济体天生国际化企业的样本,通过问卷调查收集数据,实证分析创业者先前行业经验与国际创业机会识别的关系,并检验认知风格对这一关系的调节作用。研究发现:创业者先前行业同质性经验越丰富,越能识别模仿型机会;创业者先前行业异质性经验越丰富,越能识别创新型机会;创新型与适应型认知风格在此过程中具有差异化调节作用。

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	颜志量
	姚凯

关键词 ：新兴经济体, 天生国际化企业, 国际机会识别, 认知风格

Abstract：It's the key for born global firms in emerging economies,which aim to overcome dual disadvantages and access to entrepreneurial legitimacy,to identify international entrepreneurship opportunities.Entrepreneurs' prior industry experience has an impact on the identification of international entrepreneurship opportunities,however,there is a disagreement about the conclusion of this influence mechanism due to the lack of analysis on the attributes between experience and opportunity in extant research.Based on the theory of social cognition,this article takes Chinese Internet ventures focusing on global marketing as the samples of born global firms in emerging economics and collects data through questionnaire surveys to empirically analyze the relationship between entrepreneurs' prior industry experience and the identification of international entrepreneurship opportunities,and examine the moderating effect of entrepreneurs' cognitive styles on this relationship.The research finds that the more homogeneous experience entrepreneurs have in their previous industry,the more likely they are to identify imitation opportunities.And the more heterogeneous experience entrepreneurs have in their previous industries,the more likely they are to identify innovative opportunities.Innovative and adaptive cognitive styles have a differentiated regulation effect in the process.

Key words： Emerging economy Born global firm International entrepreneurship opportunities identification Cognitive style1

收稿日期: 2021-06-09

PACS:

F270

基金资助:国家社会科学基金重大项目 “大数据时代国际人才集聚及中国战略对策研究” (16ZDA057)。

作者简介: 颜志量 (1990-),男,福建泉州人,硕士研究生,研究方向为创业管理。

引用本文:

颜志量 , 姚凯. 新兴经济体天生国际化企业的机会识别研究[J]. 中国科技论坛, 2022(4): 89-98.
Yan Zhiliang, Yao Kai. A Study on the Opportunity Identification of the Born Global Firms in Emerging Economies. , 2022(4): 89-98.

链接本文:

http://www.zgkjlt.org.cn/CN/Y2022/I4/89

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