The Impact of Institution based on Non-market Strategy on Firms Strategy Choice and Their Countermeasures
Xie Peihong1, Wu Zhiyan1, Ma Weimin2
1.School of Management, Shanghai University of International Business and Economics, Shanghai 201620, China; 2.Business School, Shanghai University of Finance and Economics, Shanghai 200083, China
Abstract：This paper describes the particularity of firms strategic choices during transition economy from a co-evolution perspective of institution and organization environment, which is the institution from the exogenous variables into endogenous variables.Then, it discusses influence mechanism on firms strategic choice of institution:legitimacy logic and efficiency logic.Finally, from the non-market strategy perspective, it explains three strategic choices and six specific strategies of firms to cope with the institutional environment.
谢佩洪;吴志艳;马卫民. 基于非市场战略视角的制度对企业战略选择的影响及其应对策略研究[J]. , 2013(11): 61-67.
Xie Peihong;Wu Zhiyan;Ma Weimin. The Impact of Institution based on Non-market Strategy on Firms Strategy Choice and Their Countermeasures. , 2013(11): 61-67.
2013, 
