Abstract：Media technological innovations serve as a catalyst for the evolution of media ecology and the new media technologies featured by digitization have greatly transformed the operating model and communication philosophies of large media groups.Through new media technology,they realized a deep integration of content and platforms;they took advantage of the business realignment to realize the convergence of different media,which further consolidated their predominance in international communication order.When cloud computing is the norm in the digital technology,media groups should design media products that meet the tailored needs of information consumers so as to gain competitive advantage in the industry.
冉继军. 国外大型传媒集团战略革新对中国的启示[J]. , 2013(3): 156-160.
Ran Jijun. Strategic Innovation of International Large Media Groupsand the Implications to China. , 2013(3): 156-160.
2013, 
