Research on the Business Model Innovation of Medicine Circulation Enterprises in China:Gene Improving,System Rebuilding and Strategic Choice
Li Hongbing1,Duan Shengsen1,2,Zhang Yuming3
1.Shandong LuHua Energy Group Ltd.,Jinan 250011,China; 2.Dongfang College,Shandong University of Finance and Economics,Taian 271000,China; 3.Management School,Shandong University,Jinan 250100,China
Abstract：This paper firstly proposes the view of genetic defect business model by critically drawing the present research on business model.It is the enterprise gene,which is the other core business model factor except for the customers that plays the fundamental role in the business model.There exists genetic defect in the present forms of business model.Guided by such logic,the paper takes listed enterprises as example,empirically testifies the genetic factors of medicine circulation enterprises,rebuilds the function levels and factors system through genetic improving,and then puts up with diagnostic system and innovative strategies for business model of medicine circulation enterprises in our country.
李红兵, 段升森, 张玉明. 中国医药流通企业商业模式创新研究: “基因改良”、体系重构与策略选择[J]. 中国科技论坛, 2014(9): 69-74.
Li Hongbing,Duan Shengsen,Zhang Yuming. Research on the Business Model Innovation of Medicine Circulation Enterprises in China:Gene Improving,System Rebuilding and Strategic Choice. , 2014(9): 69-74.
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