Commercialization Process Research of Emerging Technology Products Based on Disruptive Innovation:Example of Apple Inc.
Huang Haixia1,Zhang Zhihe1,2
1.School of International Business,Shaanxi Normal University,Xi'an 710062,China; 2.Research Center for Technological Innovation,Tsinghua University,Beijing 100084,China
Abstract：Beginning with the theory of disruptive innovation concept definition,the paper researches the emerging technology commercialization process by using Apple Inc.as an example.The study finds that destructive innovation strategy has been successfully embedded in the process of Apple's development.By excavating potential consumer groups,innovation value proposition,resetting value chain,improving the profit protection mechanism,setting up a new customer value structure,Apple lnc.finally succeeds to subvert the mainstream market
黄海霞, 张治河. 破坏性创新与新兴技术产品商业化——以苹果公司为例[J]. 中国科技论坛, 2015(2): 37-42.
Huang Haixia,Zhang Zhihe. Commercialization Process Research of Emerging Technology Products Based on Disruptive Innovation:Example of Apple Inc.. , 2015(2): 37-42.
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