The Effects of Money Cues on Consumer Decision Quality
Guo Guoqing1,Chen Wei1,2
1.School of Business,Renmin University of China,Beijing 100872,China; 2. School of business and Management,Xinjiang University of Finance and Economy,Urumqi 830012,China
Abstract：This paper combs and systematically concludes the priming stimulus types of money cues,the priming mechanism and the effect on consequent consumption decisions in marketing conditions. We propose that the general state of cues of money scarcity in real life leads to an abstract cognition mode and consequently influences decision quality. Based on this hypothesis,this paper proposes a research framework of money cues effects on material and experiential consumption behaviors and points the practical implication and application of this framework in marketing strategy,consumer well-being and policy guidance.
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2015, 
