Abstract：Rural opinion leaders are the people who have a great influence on other villagers' cognitive and behavior in rural communities,which had become the important point connecting agricultural technology institutions and individual farmers by special social position and resource endowment.The transaction cost between agricultural technology institutions and individual farmers can be effectively reduced through demand fit in current economic system.According to resources advantages,rural opinion leaders can be divided into four types such as technical,economical,government empowered and cultural mode,which respectively plays a specific role in agricultural technology extension by means of technology demonstrations,social services,organization guidance and personality guarantee.To promote the development of agricultural technology extension system in perfect,the government could seek to guide and regulate rural agricultural opinion leaders from four aspects of cultivate object,cultivate mode,regulatory measure and participation mechanisms
[1]梁静溪,孙庆.农业科技推广模式的优化选择[J].中国科技论坛,2008,(5):123-126. [2]郝风,欧阳柬,陈旭,孔金秀.科研院所专家负责制的农技推广模式探讨[J].中国科技论坛,2008,(2):1502-104. [3]何得桂.农业科技推广服务创新的“农林科大模式”[J].中国科技论坛,2012,(11):155-158. [4]王慧军.中国农业推广理论与实践发展研究[D].黑龙江:东北农业大学,2003. [5]Laurens Klerkx,Karin de Grip,Cees Leeuwis.Hands off but Strings Attached:the Contradictions of Policy-induced Demand-driven Agricultural Extension[J].Agriculture and Human Values,2006,23(11):189-204. [6]White D M.The‘Gatekeeper’:a Case Study in the Selection of News[M].London:People,Society and Mass Communications,1964:160-172. [7]李俏,王建华.农业社会化进程中的个体服务形态及发展思路[J].贵州社会科学,2014,(2):49-53. [8]李红艳.乡村传播学[M].北京:北京大学出版社,2010:76-77. [9]李俏.农业社会化服务体系研究[D].杨凌:西北农林科技大学博士学位论文,2012. [10]高启杰.农业推广理论与实践[M].北京:中国农业大学出版社,2008:70.
2015, 
