Abstract:Taking trust and commitment as the moderators,it empirically tested the impact of supply chain collaboration on product innovation.The conclusion shows that:Firstly,supply chain collaboration is significantly positive related to both radical and incremental product innovation;Secondly,capability-based trust positively moderates the linkage on incremental product innovation,and improves incremental product innovation directly;Goodwill-based trust positively moderates the relationship on radical product innovation,and improves radical product innovation;Commitment negatively moderates the relationship on radical product innovation but positively moderates the linkage on incremental product innovation
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