Abstract：The mainstream of platform theory views the cross-side network effects as the major dynamic mechanism,thus the management of platform networks should follow the“getting-big-faster”strategy.By comparing the mainstream of platform theory and the business ecosystem theory,the technology standards competition theory,system competition theory and other relevant theories,the author argues that the cross-side network effects and the network synergy effects co-exist in the platform networks,and with the increasing complexity of the networks,the latter becomes more and more significant.Because the“getting-big-faster”strategy is derived based on the cross-side network effects,it is not applicable to complex platform networks.The managerial goal of complex platform networks should be enhancing network coordination through architecture planning,interface designing,information sharing and technical support.These views are confirmed through comparing the management strategies followed by two SaaS platform which are 800APP and Alisoft.
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