企业开放式创新社区中用户生成内容的创新贡献

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摘要以星巴克的开放式创新社区My Starbucks Idea为例,分别从创意质量和用户行为两个维度,探讨了开放式创新社区中用户生成内容对企业创新的贡献价值。结果表明,创意质量(主要包括信息质量和互动质量)对用户生成内容(UGC)贡献价值有显著的正向影响,用户行为(主要包括创新行为和互动行为)对UGC贡献价值的影响不显著。根据实证结果讨论得出,企业员工在创新过程中更注重社区中UGC本身的内容质量,而对其发布者在社区中的行为表现关注较少。

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	李奕莹
	戚桂杰

关键词 ：开放式创新社区, 用户生成内容, 创意质量, 用户行为

Abstract：Taking My Starbucks Idea as an example,this paper discussed the contribution value of User-Generated Content(UGC)in the Open Innovation Community(OIC)to enterprise innovation from two dimensions of idea quality and user behavior.The results show that idea quality(mainly including information quality and interactive quality)has significant positive impact on UGC's contribution value,and the impact on UGC's contribution value from user behavior(mainly including innovation behavior and interaction behavior)is not significant.According to the empirical results,the quality of the UGC itself in communities,rather than user behavior,can cause more attention of enterprise employees in the process of innovation

Key words： Open innovation community User-generated content Idea quality User behavior

收稿日期: 2016-07-22

PACS:

C931

基金资助:国家自然科学基金项目(71572097),山东省自然科学基金项目(2014ZRE27335)。

作者简介: 李奕莹(1986-),女,山东威海人,山东大学管理学院博士研究生;研究方向:信息管理与信息系统。

引用本文:

李奕莹,戚桂杰. 企业开放式创新社区中用户生成内容的创新贡献[J]. 中国科技论坛, 2017(4): 95-102.
Li Yiying,Qi Guijie. Innovative Contribution of User-Generated Content in the Open Innovation Communities for Enterprises. , 2017(4): 95-102.

链接本文:

http://www.zgkjlt.org.cn/CN/Y2017/I4/95

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