Abstract:On the basis of formulating the concept,characteristics and the relationship between crowdsourcing strategy and fuzzy front end(FEE),this paper expounded the positive impact and negative impact of the crowdsourcing strategy on the FFE innovation in new product development(NPD),and provided dialectical thinking of completely and objectively understanding the impact of crowdsourcing on accessing quality creation in the FFE stage.The paper further proposed the theoretical framework from four aspects of crowdsourcing strategy promoting FFE innovation performance of enterprise,and gave specific ideas to deeper theoretical and empirical study.This study not only provides the theoretical guidance of discussing the relationship between crowsourcing strategy and FFE innovation,but also has important practical implication for enterprises to manage the FFE activities effectively and use crowdsourcing strategy to acquire quality creation of FFE
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